User experience research is a necessary component of any product design. It can be used strategically to create better products. This guide provides insights into the fundamentals, methods & best practices from experts in this field so you too have an opportunity for success!
Table of Contents
What is User Experience research?
User experience research is a process of gaining valuable insights and understanding about users’ behaviours, needs or pain points using different observation techniques. This knowledge is then used by the product design team to build a better product with the goal to enhance the end user experience. All in all, user experience research is a great way to understand your users and make informative business decisions based on what they want.
How to create a user experience research plan?
As we all know, a research plan is essential in aligning stakeholders to ensure that everyone involved with the project understands its timeline, goals and scope. You have probably come across different articles and blog posts that explain how to create a user experience research plan “in 7 Steps”.
Typically, it would look something like:
- Define the problem statement
- Identify your objectives
- Choose the right research method
- Recruit participants
- Prepare the brief
- Establish the timeline
- Define how you’ll present your findings
Whereas, the first step is something that a business generally takes on internally, research companies are often approached to assist with the rest. And here starts a long and tedious process of user experience research project execution that sometimes is dragged out over weeks, if not months.
Why consider latest market research web technologies
Here at insiTEQ we believe that the latest market research web technologies must replace monotonous, laborious, and time- & money- consuming manual market research execution – refer to the steps above.
Here are three reasons why you should consider using digital tools for your next market research project.
- You Can Reach a Wider Audience
When you use digital tools for market research, you can reach a larger audience than you would if you used traditional methods. This is because you can target specific demographics with online surveys and social media polls. You can also use Google Analytics to gather data about your website visitors so that you can better understand your target audience.
- You Can Get Real-Time Results
Another benefit of using digital tools for market research is that you can get real-time results. This is important because it allows you to make changes to your marketing strategy on the fly based on customer feedback. For example, if you send out an email survey and receive negative feedback about your product, you can quickly adapt your messaging to address the concerns of your customers.
- You Can Save Money
Finally, one of the biggest advantages of using digital tools for market research is that they can save you money. This is because you won’t have to pay for things like mailing costs or focus group facilities.
User Experience research done in minutes!
Going back to the above 7 steps, insiTEQ’s market research technologies help automate 80% of a traditional user experience market research plan.
Our market research team constantly reviews and puts to the test the latest market research frameworks, which we then use to build market research tools and solutions.
On the other hand, our customers enjoy simplicity and the ease of market research execution. Just in 3 clicks, you can launch a user experience market research study and get a detailed report within hours! That’s right! Our proprietary market research technology executes most of the steps of a typical market research design in minutes. Methodology, recruitment, recruitment incentives processing, data gathering & analysis, as well as presentation of findings and reports – all of that is done in 3 clicks!
Live-tracked and empirically sound
Over and above, any user experience market research study can be tracked in real-time by a means of live web-based dashboards. Lastly, concluded market research findings can be viewed online and downloaded in the form of a user friendly report that highlights key user experience insights as well as relevant statistical analysis such as confidence intervals, correlations of the items per scale and reliability coefficients (both Cronbachs Alpha-Coefficient and Guttmans Lambda2), and the like.
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