Market Research process
Follow these 7 easy steps to secure accurate market research insights.
It is important to note that relevant variables must also be identified and defined.
The steps in the research process include:
(1) Defining the problem
(2) Deciding on the type of data required
(3) Determining through what means the data will be obtained
(4) Planning for the collection of data (i.e. a sample)
(5) Collecting and analyzing the data
(6) Drawing conclusions and reporting the findings, and
(7) Following through with decisions that take the findings into consideration.