Total Market Quotient (tmQ)
Get access to the most immersive storytelling tool that unifies fragmented market research solutions!
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Overview
Total Market Quotient, or tmQ for short, is a web-based tool that allows you to get a much deeper understanding of consumers than ever before. In real-time and throughout different markets, industries and segments, you get insights into consumers’ attitude, behaviour, service preference, brand usage, media consumption, lifestyle, future outlook and more!
But that’s not it.
Now you can reach out to the real people (aka consumers) behind all the tmQ’s pretty graphs and figures and run ad-hoc or tracking quantitative and qualitative studies and analysis to further support your market intelligence needs.
Largest and most profiled real-time consumer database
Access web-based tool that allows you to get a much deeper understanding of consumers than ever before.
Largest verifiable
sample
Our solution is built on our proprietary consumer-centric database that gets updated daily, therefore offering the largest and most verifiable consumer sample in the country.
All main consumer industries and products
Including Financial Services, Telecommunications, Appliances and Durables, Holidays and Travel, Motoring, Household Products, Sports and Leisure, Online Shopping, Personal Items and Electronics, Newspaper readership, and more!
Demographics and consumer behaviour
Age, gender, income, race, location, family status, spending patterns, and many more verifiable datapoints are collected in real-time and made available via our web-based solution to help you understand consumer behaviour and trends over time.
Online and offline media consumption
With tmQ, you’ll be able to see how your customers consume media in real time, so you can make the most informed decisions about your marketing strategies. From TV and radio to social media and the web, you’ll be able to track your customers’ media consumption habits.
Service level
We offer Self-service as well as Serviced by insiTEQ service level agreements.
Whether you would like to track how your customers’ sentiment changes over time, or you’d simply like to get a once-off market intelligence report on your competitors, tmQ is here to facilitate your business needs.
Flexible, versatile, and immediate
We are young, we are entrepreneurial , we are dynamic and eager. We are here to make sure our clients get the most accessible, user-friendly and cost effective solution designed for the local market.
Missing your industry or a product? Simply let us know and next time you log in you will see your desired datapoints!
How brands and media agencies use Total Market Quotient (tmQ)
In an increasingly connected world, it’s more important than ever to understand your global and local consumer base.
We help our clients make better decisions about marketing, product development, and operations.
Segmenting customers and identifying gaps in the market is a critical part of effective strategic planning for any brand. Using our real-time web-based solution, brands can build detailed customer profiles that will allow them to better understand the needs and wants of their target audience. This understanding can then be used to develop marketing initiatives that are more likely to resonate with customers and drive conversions. Additionally, by identifying gaps in the market, brands can be well-positioned to launch new products or services that meet unmet customer needs. In today’s competitive marketplace, effective market segmentation and gap analysis can give brands a significant advantage.
At insiTEQ, we understand that advertising is a complex and ever-changing landscape. In order to be successful, media agencies need to constantly adapt their strategies to stay ahead of the curve. One way that we can help is by identifying the most relevant target audiences and matching them with the right advertising activation choices. This allows agencies to efficiently address the objectives of brands while also measuring the success of their campaigns. By keeping up with the latest trends and insights, we can help media agencies to optimize their media planning and stay one step ahead of the competition.
Identifying the unique composition of your audience is essential in demonstrating your competitive value to advertisers. We work with media owners’ sales teams to profile audiences and help them understand who their target audience is. This allows media owners to better sell their advertising space and demonstrate the value they can offer advertisers.
As a business owner, it’s important to understand your target market and what motivates them. What needs do they have that your product or service can fill? How do they like to be marketed to? Answering these questions can be difficult. While traditional market research can give you some insights, tmQ offers ways to get deep insights into real consumer behaviour.
Next steps?
Reach out to our friendly product team to learn more about our Total Market Quotient (tmQ) solution.