insiTEQ | Market Research

Total Market Quotient (tmQ)

Get access to the most immersive storytelling tool that unifies fragmented market research solutions!

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Overview

Total Market Quotient, or tmQ for short, is a web-based tool that allows you to get a much deeper understanding of consumers than ever before. In real-time and throughout different markets, industries and segments, you get insights into consumers’ attitude, behaviour, service preference, brand usage, media consumption, lifestyle, future outlook and more!

But that’s not it.

Now you can reach out to the real people (aka consumers) behind all the tmQ’s pretty graphs and figures and run ad-hoc or tracking quantitative and qualitative studies and analysis to further support your market intelligence needs.

Largest and most profiled real-time consumer database

Access web-based tool that allows you to get a much deeper understanding of consumers than ever before.

Largest verifiable
sample

Our solution is built on our proprietary consumer-centric database that gets updated daily, therefore offering the largest and most verifiable consumer sample in the country.

All main consumer industries and products

Including Financial Services, Telecommunications, Appliances and Durables, Holidays and Travel, Motoring, Household Products, Sports and Leisure, Online Shopping, Personal Items and Electronics, Newspaper readership, and more!

Demographics and consumer behaviour

Age, gender, income, race, location, family status, spending patterns, and many more verifiable datapoints are collected  in real-time and made available via our web-based solution to help you understand consumer behaviour and trends over time.

Online and offline media consumption

With tmQ, you’ll be able to see how your customers consume media in real time, so you can make the most informed decisions about your marketing strategies. From TV and radio to social media and the web, you’ll be able to track your customers’ media consumption habits.

Service level

We offer Self-service as well as Serviced by insiTEQ service level agreements. 
Whether you would like to track how your customers’ sentiment changes over time, or you’d simply like to get a once-off market intelligence report on your competitors, tmQ is here to facilitate your business needs.  

Flexible, versatile, and immediate

We are young, we are entrepreneurial , we are dynamic and eager. We are here to make sure our clients get the most accessible, user-friendly and cost effective solution designed for the local market.
Missing your industry or a product? Simply let us know and next time you log in you will see your desired datapoints! 

How brands and media agencies use Total Market Quotient (tmQ)

Next steps?

Reach out to our friendly product team to learn more about our Total Market Quotient (tmQ) solution.