In an increasingly connected world, it’s more important than ever to understand your global and local consumer base.

We help our clients make better decisions about marketing, product development, and operations.

Segmenting customers and identifying gaps in the market is a critical part of effective strategic planning for any brand.  Using our real-time web-based solution, brands can build detailed customer profiles that will allow them to better understand the needs and wants of their target audience. This understanding can then be used to develop marketing initiatives that are more likely to resonate with customers and drive conversions. Additionally, by identifying gaps in the market, brands can be well-positioned to launch new products or services that meet unmet customer needs. In today’s competitive marketplace, effective market segmentation and gap analysis can give brands a significant advantage.

At insiTEQ, we understand that advertising is a complex and ever-changing landscape. In order to be successful, media agencies need to constantly adapt their strategies to stay ahead of the curve. One way that we can help is by identifying the most relevant target audiences and matching them with the right advertising activation choices. This allows agencies to efficiently address the objectives of brands while also measuring the success of their campaigns. By keeping up with the latest trends and insights, we can help media agencies to optimize their media planning and stay one step ahead of the competition.

Identifying the unique composition of your audience is essential in demonstrating your competitive value to advertisers. We work with media owners’ sales teams to profile audiences and help them understand who their target audience is. This allows media owners to better sell their advertising space and demonstrate the value they can offer advertisers.

As a business owner, it’s important to understand your target market and what motivates them. What needs do they have that your product or service can fill? How do they like to be marketed to? Answering these questions can be difficult. While traditional market research can give you some insights, tmQ offers ways to get deep insights into real consumer behaviour.