Brand Health Tracking in the New Age of Technology for Humanity

As we move further into the new age of marketing 5:0, on-demand & real-time-based brand health tracking has become vital. Renowned marketing author Philip Kotler goes on to explain: “Marketing 5.0, by definition, is the application of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. One of the critical themes …

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